The Marketing Department was established on November 27th, 2007 on the basis of inheriting and promoting the tradition of training and scientific research of the Department of Business Administration and Marketing, Faculty of Economics.
Head of Department: Dr. Tran Thi Thu Huong
Deputy Head of Department: Dr. Do Thi My Hanh
Email: bomonmarketing2007@gmail.com
Phone: (+84) 346 261 7587
Human Resources: The Marketing Department has a team of staff specialized in Marketing, Business Administration and Agricultural Economy, trained domestically and internationally. Currently, the team consitst of 1 Associate Professor, 4 lectures with a Doctorate Degree, and 7 lectures with Masters’ degrees (of which 4 lecturers are postgraduate in the country and abroad). The success of this deparment is largely thanks to the guidance of the teachers of the previous generation. The list of faculty as of as of July 2019 is as follows:
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Full Name
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Position
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Graduate School
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Assoc. Pro Tran Huu Cuong
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Former - Dean
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Germany
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Dr. Chu Thi Kim Loan
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Former
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Japan
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Dr. Nguyen Anh Tru
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Deputy Dean
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Australia
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Dr. Tran Thi Thu Huong
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Head of Department
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Germany
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Msc Dang Thi Kim Hoa
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Lecturer
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Vietnam
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Msc. Bui Hong Quy
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Lecturer
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Phd Student in Vietnam
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Dr. Do Thi My Hanh
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Vice - Head of Department
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Phd Student in Australia
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Dr. Nguyen Van Huong
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Lecturer
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Belgium
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Msc. Nguyen Thai Tung
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Lecturer
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United Kingdom
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Msc. Vu Thi Hang Nga
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Lecturer
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Phd Student In Vietnam
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Msc. Do Tuyet Mai
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Lecturer
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Phd Student in Boland
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Msc. Nguyen Trong Tuynh
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Lectuter
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Taiwan
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MISSION:
The department is responsible for educating students in Marketing Management, as well as participating in undergraduate and graduate training courses of the Faculty of Accounting and Business Administration. These include Business Administration, Marketing Management, Business Accounting, Agricultural Business and Auditing Accounting. In addition, the department teaches a number of subjects in Agricultural Economics, Agricultural Extension and Rural Development, Landscape Vegetables and Commerce etc.
Short-term training can be completed at the request of businesses, cooperatives and other organizations. The final goal is to organize activities of scientific research and transfer of knowledge with the above majors as required by society.
TRAINING AND RESEARCH ACTIVITIES:
I. Teaching
University training
1) Basics marketing
2) Market prices
3) Agricultural marketing
4) Business plan
5) Marketing research
6) International business
7) Industrial marketing
8) Leadership in the business
9) International marketing
10) Agricultural business administration
11) Marketing service
12) Product quality management
13) E-commerce
14) Communication and negotiation in business
15) Brand promotion strategy
16) Customer behavior and trade promotion tools
17) Marketing plan project
18) Sales planning and management
19) Marketing Management
20) Principles of marketing and fruit and vegetable market system
University training - advanced program in Agribusiness Administration
1) Marketing-Agricultural Applications
2) Commodities Market
3) Marketing Management
4) Business Plan
5) International Business
Post-graduate education
1) Leadership in the business is enhanced
2) Advanced price market
3) Advanced international business
4) Market price analysis
5) Communication and negotiation skills in business
6) Marketing of agricultural products and foodstuffs
7) Advanced marketing management
8) International business skills
II. Short-term training
Conducting scientific research and short-term training courses, disseminating knowledge and providing consulting services on management skills and marketing skills.
III. Cooperative research
Cooperating with domestic organizations and individuals in the fields of Business Administration, Marketing, Rural Development Economics, Agricultural Extension and Rural Development such as: Ministry of Agriculture and Rural Development, Department of Agriculture and Rural Development, Enterprise Industry, Companies, Cooperatives and Other Universities. In addition, the department also cooperates with international non-governmental organizations in training and scientific research in Germany, Belgium, Japan, Canada, Thailand and the Philippines.
IV. Main research direction
- Market for agricultural products and foods
- Business environment analysis
- Marketing strategy
- Value chain, supply chain of agricultural products and foodstuffs
- Business behavioral science
- Competing capability
Main studies have been conducted:
- Current situation and solutions for developing the system of science and technology organizations in Hau Giang province from now to 2020, with a vision to 2030
- Potentials and market opportunities for Ban Pig in the North, 2013
- Research on the effects of resource factors on the income of farm households in the Central region, 2013-2015.
- Production and consumption of fresh milk in the North, 2012
- Research on solutions for linking in fruit and vegetable production and consumption in Bac Giang province, 2011
- Research on the competitiveness of SMEs in rural areas, 2010
- Chain-link analysis in vegetable production, processing and consumption in Bac Giang, 2010
- Evaluate the investment environment and propose solutions to attract investment in the agricultural sector in Hanoi, 2009
- Food quality and food safety issue in the market for high value products in Thailand, 2009
- Safe vegetable cultivation development in Hanoi, 2008
- Research on market supply and demand status and potential, marketing opportunities and consumer preferences for indigenous breeds, 2004
- Assessment of market potential of Cao Bang chestnut, 2004
V. PUBLISHED WORKS
Notable Textbooks
- Food and agricultural business administration, Vietnam National University of Agriculture Publishing House, 2013
- From Marketing to the value chain of Agricultural and Food products: Theoretical and practical basis, National Polotical Publishing House, 2012
- Enhance competitiveness of rural small and medium enterprises in the integration context. Labor - Social Publishing House, 2011.
- The investment environment in agriculture in Hanoi, Labour and Social Publisher Company Limited,
- Dong Giao Export Food Joint Stock Company (DOVECO) - The strategy to expand the export market of vegetables and fruits. Booklet "Cases in business administration graduate teaching in Vietnam ", National University Publishing House.
- Quality management and marketing in the safe vegetable industry: Dao Duc Cooperatve Case study
Notable Academic Papers
- Thi Thu Huong Tran, Manfred Zeller, and Diana Suhardiman (2016). Payments for ecosystem services in Hoa Binh province, Vietnam: An institutional analysis. Ecosystem Services 22(2016): p83-93.
- Nguyen Thi Thu Hien, Nguyen Thi Trang Nhung, Nguyen Van Nghien, Philippe Lebailly (2016). Cooperation-Competition Relationship between Small Traditional Handicraft Enterprises in the Proximity Context: Case Study in the Periphery of Hanoi - Vietnam. International Journal of Business and Social Science. Vol. 7, No. 8
- Phuong, N. V., Cuong, T.H. & M. Mergenthaler (2015). Effects of Household Characteristics on Expenditure for Dairy Products in Vietnam. International Journal of Research Studies in Agricultural Sciences (IJRSAS) Volume 1, Issue 5, September 2015, PP 1-13
- Bui Hong Quy and Isabelita M. Pabuayon (2015). Input commercialization, farm yield and income of poor and non-poor lychee farmers in Luc Ngan district, Bac Giang province, Vietnam. International Society for Southeast Asian Agricultural Sciences (ISSAAS) - Vol. 22, issue 1
- Tran Thi Thu Huong, Manfred Zeller, and Chu Thai Hoanh (2014). The Five Million Hectare Reforestation Program in Vietnam: An analysis of its Implementation and Transaction Costs. A case study in Hoa Binh province. Quarterly Journal of International Agriculture, 53 (2014), No.4: p341-375.
- N V Phuong, D T M Hanh, Tran Huu Cuong, A Markemann, A Valle Zárate and M Mergenthaler (2014). Impact of quality attributes and marketing factors on prices for indigenous pork in Vietnam to promote sustainable utilization of local genetic resources. Journal of Livestock Research for Rural Development 26 (7)
- Bui Hong Quy and Isabelita M. Pabuayon (2014). Differences Between Poor and Non-Poor Lychee Farmers in Market Participation, Farm Yield and Income: The Case of Luc Ngan Disric, Bac Giang Province. Economics and Management Matters. CEM Technical Bullentine. ISSN:2449-3201. Vol. 11, issue 5
- Phuong, N. V., Cuong, T.H. & M. Mergenthaler, 2014. Effects of socio-economic and demographic variables on meat consumption in Vietnam. Asian Journal of Agriculture and Rural Development, 4(1), 972-987
- Chu Thi Kim Loan and Dinh Thi Ngan. Consumer behavior towards clothing products of GARCO 10 - A casestudy at Long Bien district. Journal of Science & Development, Vol. 12, No. 2: 239-249, 2014
- Tran Ngoc Lan, Tran Huu Cuong (2014). Status of Production and marketing Administration for Pesticides in Vegetable Production in Thai Binh Province. Journal of Asia-Pacific Economics (7/2014)
- Nguyen Hung Anh, Tran Huu Cuong, Bui Thi Nga (2013). Production and marketing constraints of dairy farmers in Son La milk value chain, Vietnam.. International Business and Management. ISSN: 1923-841X. Vol. 6, No. 1. Canada.
- Mergenthaler, M., Phuong, N.V., Wildraut, C., Ebert, V., Kliebisch, C., Cuong, T.H., Gia, B.T. (2013).Studie über Verbraucher in Vietnam („Study on food requirements of consumers in Vietnam”). Study commissioned by Bundesanstalt für Landwirtschaft und Ernährung (BLE) Referat 512, Bonn. Soest
- Nguyễn Thị Trang Nhung and Chaicharn Wongsamun (2013). Practices and Opinions of Farmers on Households Bookkeeping: A case study in Lam Thao District, PhuTho Province, Vietnam. Research Journal of Humanities and Social Sciences.Vol.1, No.3. Khon Kaen University- Thailand
- Bui Thi Nga, Tran Huu Cuong, Luong Thi Thu Ha, Philippe Lebaily (2012). Milk Production and Marketing in Small Holder Dairy in the Northern Area of Vietnam: A case Study in Phu Dong. Vietnam’s Socio-Economic Development. A Social Science Review-No. 71, Sep. 2012. Vietnam Institute of Economics – Vietnamese Academy of Social Sciences. ISSN 0868-359X.
- Bui Thi Nga, Tran Huu Cuong, Phillippe Lebailly (2012). Dairy milk production in the North of Vietnam: A case study in Moc Chau. International Journal of Advance in Management, Technology and Engineering Sciences. ISSN 2249-7455. Vol. II, Issue 3 (II), India
- Nguyen Van Huong and Tran Huu Cuong (2012).Freshwater aquaculture’s contribution to food security in Vietnam: A case study of freshwater tilapia aquaculture in Hai Duong province. J. ISSAAS. Vol. 18, No. 1
- Nguyen Anh Tru, Do Thi My Hanh, Dang Thi Kim Hoa, Nguyen Van Phuong, Tran Huu Cuong (2012). Linkages in production and distribution of exported vegetables: Perspectives of farmers and firms in Luc Nam distrist, Bac Giang province, Vietnam. J. ISSAAS Vol. No. 1.
- Cuong, T. H, N. H. Anh, and C.T. K. Loan (2011). Empirical Analysis on Factor of Enterprise Competitiveness: A case study for small and medium-sized enterprises in the Northern rural areas of Vietnam. Journal of International Business and Management, Canada. Vo.3, No.2
- Tran Huu Cuong, Do Thi My Hanh, Nguyen Van Phuong, Nguyễn Anh Trụ, Dang Thi Kim Hoa, Do Thi Tuyet Mai, Tran Trong Nam. A hedonic pricing analysis of the factors affecting to “Ban” pig wholesale price in some provinces of the red river delta area. Journal of Science and Development, English issue 2, 2011, page 189-199
- Bùi Thị Nga, Trần Hữu Cường, Philippe Lebailly (2011). An Analysis of the Value Chain of Fresh Milk in the North of Vietnam. Journal of Vietnam’s Socio-Economic Development. A Social Sciene Review- No.68, December 2011. ISSN 0868-359X
- Tran Huu Cuong, Ng. A. Tru, Dang T. K. Hoa, Ng. V. Phuong, Do T. M. Hanh (2011). Vertical Linkages in Production and Distribution of Export Vegetables. A Case Study in Luc Nam District, Bac Giang Province. A Social Science Review- No.67, Sep. 2011. ISSN 0868-359X.
- R. Bhattacharyya, Trần Hữu Cường (2011). Effectiveness of biological geotextiles for soil and water conservation in different argi-environments. The paper Land Degradation & Development. 22: 495-504
- M. A. Fullen, Trần Hữu Cường (2011). Utilising biological geotextiles : Introduction to the borassus project and global perspectives.. The paper Land Degradation & Development. 22: 453-462